About

In 2017, Lexus Demetres, our founder, aka Lexus Demeter aka L3xi3, took her idea Wholesome Living Project to SeedSpot and Founders Institute to create her non-profit idea into a reality. 

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The truth is, Wholesome Living is a Reality, whether you're in a start-up incubator or not. A Full-on, reality you can choose each and every day. Some places in the world may require more fore-thought, planning, and awareness to sustain a wholesome life, but the basic concepts cross worlds. 

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Inspire, motivate, cultivate, has been Lexus' motto for many years. She has thoughtfully and creatively cultivated her Wholesome Living Project and has developed the concepts into further disciplines of Wholesome Living. 

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Since high school, Lexus has been obsessed with sustainability and leaving this world a better place. Growing up being a 90's baby, she saw this world turn from stunningly beautiful to gray, littered, and trashed by humans. In her early days, her wholesome projects began with recycling programs and then hike clean-ups, these community efforts became the foundation for our project.  

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Now, years later, we are using L3xi3's art coupled with sustainable fashion to create wearable art and Wholesome vibes you can share wherever you walk. Bee Kind, Bee Wholesome. Pollinate Kindness. . Leave No Trace. Be a Good Human, Raise a Good Human.